Using live video streaming for advocacy

For the past few weeks, we’ve seen people tiptoe into the world of live video streaming apps including Meerkat and Periscope. While I’ve downloaded Periscope, I’ve yet to produce any content personally or professionally. However, here are some possibilities when it comes to using this service in your advocacy efforts.

1. Congressional Briefings

I once worked on a briefing for congressional staff on the challenges of and opportunities for parents with disabilities. We were bombarded with questions about making it available for outside the DC area. Unfortunately, we didn’t have the capacity to stream our briefing online.

Imagine if we were able to live stream brief segments of our congressional briefings, receptions or other activities for those who could not attend.

2. Hill Days

While you’ll likely be prohibited from live streaming the meeting, you can capture the excitement of your members making their way to Capitol Hill or the statehouse and broadcast it to your members.

3. Congressional Testimony

During a recent House Judiciary Subcommittee on Crime hearing on online gambling, a representative from the Poker Players Alliance used Meerkat to give testimony. According to Politico, it was possibly the first use of live video streaming for testimony by an advocacy group. It remains to be seen whether other congressional committees will follow suit.

4. Member Updates

Give your members a live update on your advocacy efforts or breaking news on the status of legislation you’re working on.

 

What do you think of live video streaming for advocacy? Will it become another tool in our arsenal or just a fad?

 

Advertisements