I like college football. But, for the life of me, I do not understand the Bowl Championship Series also known as the BCS. The BCS was created with the understanding that 10 of the top ranked teams would be showcased as the top two teams battle it out for the National Title. While we can all agree that the top two teams should have the honor of playing for the #1 ranking, the selection process for the other 8 teams is a bit hazy. So much so that those involved are accused of making at-large selections solely based on potential TV ratings and the ability to fill hotels. In other words, teams with better name recognition have a greater chance of getting into a preferred bowl game than teams without.
When we’re thinking about speakers for association conferences, are we following the same model? We all want someone engaging, thoughtful and intelligent as speakers. If they also have name recognition in the community, well that’s icing on the cake. However, what about those who are just as good, if not better, but not as well-known? Being invisible can be a harsh reality for someone looking for their opportunity to shine. What are we doing to make sure the Boise States of the association community get their moment in the spotlight?